Marketing medical products and services is a highly specialized domain that requires a blend of scientific accuracy, ethical responsibility, and creative delivery. Unlike conventional industries where promotion is largely consumer-driven, the healthcare sector demands a communication strategy that is both evidence-based and audience-specific. The r

India’s healthcare industry has been expanding at an extraordinary pace, with the sector projected to reach $380 billion in 2022. This growth has been driven by rising income levels, improved healthcare awareness, digital adoption, and the increasing demand for advanced treatments. However, as the industry grows, so does the competition among hos

Surgical science has entered a new era where precision, patient comfort, and aesthetics are as important as successful outcomes. Minimally invasive surgery, once a rare innovation, has now become a standard of excellence in many specialties. At SVASTII, under the leadership of (Prof) Dr. Satish Nair, this philosophy has been embraced across ear, he

The eyes play a crucial role in defining our facial expressions and overall appearance. However, as we age, the delicate skin around the eyes begins to lose elasticity, leading to sagging eyelids, puffiness, and under-eye bags. These changes can make a person appear tired, stressed, or older than they actually feel. Blepharoplasty, commonly known a

Facial aesthetics play a major role in how youthful and vibrant we appear. Over time, age-related changes such as volume loss, sagging skin, and flattened cheek contours can affect our appearance and confidence. Fortunately, advancements in non-surgical cosmetic treatments make it possible to restore balance and vitality without undergoing surgery.